Privacy Policy

Royal Dentistry of Grayson
Last Updated: September 25, 2025

Introduction

Royal Dentistry of Grayson is committed to protecting the privacy of our patients and visitors to our website, www.graysondentist.com. This Privacy Policy outlines how we handle information in connection with our Website and our dental practice in Gwinnett County, Georgia. As a healthcare provider, we are subject to the Health Insurance Portability and Accountability Act (HIPAA) for all protected health information (PHI) collected in our office. This policy applies only to the Website and does not cover in-office data practices, which are addressed in our HIPAA Notice of Privacy Practices (available at our office).

Information We Collect

Website Data

Our Website does not collect personally identifiable information (PII) such as names, email addresses, or health data. You may submit appointment requests, which may include contact details (e.g., name, phone number), but these are processed securely through our third-party scheduling system and are not stored on the Website itself.

Non-Personally Identifiable Information

We may collect non-personally identifiable information automatically, such as:

• Browser type, device type, and operating system.
• IP address (anonymized where possible).
• Date and time of your visit.
• Pages viewed and navigation patterns.

This data is used solely to improve Website functionality and user experience and is not linked to any individual.

In-Office Data

In our physical office, we collect PHI (e.g., medical history, contact information, insurance details) as necessary for dental care and billing. This data is handled in strict compliance with HIPAA and is not collected or stored through the Website.

How We Use Information

We use information from the Website solely to:

• Process and confirm appointment requests.
• Analyze Website usage to improve performance and content (using non-personally identifiable data).
• Ensure the security and integrity of the Website.

We do not use Website data for marketing, advertising, or any other purpose not directly related to appointment scheduling or Website functionality.

Sharing of Information

Third-Party Service Providers

We may share appointment request data with our third-party scheduling system provider to facilitate booking. These providers are contractually obligated to protect your data and comply with applicable laws, including HIPAA where relevant.

Legal Requirements

We may disclose information if required by law, such as in response to a subpoena, court order, or government request, or when we believe in good faith that disclosure is necessary to protect our rights, property, or the safety of others.

No Sale or Renting

We do not sell, rent, or otherwise share personally identifiable information collected through the Website with third parties for marketing or other purposes.

Data Security

We implement reasonable technical and organizational measures to protect appointment request data and ensure Website security. However, no online system is entirely secure, and you submit information at your own risk. In our office, we maintain HIPAA-compliant safeguards, including physical, technical, and administrative protections, to secure your PHI.

Cookies and Tracking Technologies

Our Website does not currently use cookies or similar tracking technologies for analytics or advertising. If we implement such technologies in the future, we will update this policy and provide options to manage your preferences, in compliance with applicable laws.

Your Rights

Website Data

Since the Website does not collect PII, there are no specific data rights associated with Website usage. If you submit an appointment request, you may contact us to request details about or deletion of any data processed through our scheduling system.

HIPAA Rights

As a patient of Royal Dentistry of Grayson, you have rights under HIPAA, including:

• Accessing or obtaining copies of your PHI.
• Requesting corrections to your PHI.
• Requesting restrictions on how your PHI is used or shared.
• Receiving an accounting of disclosures of your PHI.

To exercise these rights, contact our office directly. These rights apply to in-office data and not to Website interactions, as the Website does not collect PHI.

Third-Party Services

Our Website integrates with a third-party scheduling system to process appointment requests. We use Nada Payments for in-office payment processing, which complies with Payment Card Industry (PCI) standards. These providers are selected for their compliance with applicable security and privacy regulations.

Business Transfers

In the event that Royal Dentistry of Grayson is acquired, merges, or undergoes a business transition (e.g., bankruptcy), Website-related data (if any) may be transferred as part of the transaction. You acknowledge that such transfers may occur, and any acquirer will be required to comply with this Privacy Policy.

Privacy Policy Changes

We may update this Privacy Policy at our discretion to reflect changes in our practices or legal requirements. Updates will be posted on this page with a revised “Last Updated” date. Your continued use of the Website constitutes acceptance of the updated policy. We encourage you to review this page periodically.

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